Best Practices

…to borrow a phrase from my teaching background.

This post was popular on my Facebook page, so I thought I’d repost it here:

Lots of people want to know how to best help me out as there are numerous manners to acquire the novel.

For starters, picking up the book ASAP is the most important thing as ‘frequency of purchases’ is what pushes a book’s ranking on Amazon. The higher the ranking, the more likely strangers are to find the novel when searching – and more likely a novel will show up on Amazon’s search algorithm. These both mean more sales, which then pushes a book even further. The week of the book’s release is the best week to accomplish this ascension because the initial pointed interest spikes sales numbers. It’s about getting launched as high as you can and then retaining momentum. Here is a purchasing breakdown for what helps me most:

1. Buy a physical book ($19.95) at the Release Party or from Amazon come April 5th. It will be quite pretty I assure you.
2. If you’d RATHER read an eBook but still want to support my fledgling efforts, when you purchase a softcover you ALSO get an eBook version for (I believe) the Kindle for FREE.
3. Buy an eBook ($3.99) from Amazon come April 5th. If you don’t know me so well / are hesitant not to physically shelf a book you’re not SURE you love, this is still wonderful. The cost of a burger and it won’t gnaw at your bowels!

No matter how you acquire the novel, one of the most helpful things anyone can do for an author is write a review of their book, typically on Amazon. Reviews mean a lot to people online who know nothing but the author’s pitch. They assure people what they are buying is not garbage. Even better are reviews that take the time to explains their reasons – lots of reviews with barely any content implies they’re ‘bought’ reviews more or less.

If the book does the trick, this part is very honesty and easy.

JM

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